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How the City of Winnipeg’s Diversity Dashboard is Helping to Set Diversity Goals

The City of Winnipeg's Jennifer Bodnarchuk, a participant in the Open Data Policy Lab's City Incubator Program, describes her work on a Diversity Dashboard to better represent diversity data.

Posted on 23rd of May 2022 by Jennifer Bodnarchuk, MSc, PhD

How the City of Winnipeg’s Diversity Dashboard is Helping to Set Diversity Goals
How the City of Winnipeg’s Diversity Dashboard is Helping to Set Diversity Goals

This piece is a guest blog produced as part of the Open Data Policy Lab's City Incubator program, which helped public intrapreneurs within cities around the world develop their data innovation ideas into reality by providing dedicated support across a six-month period. . In this piece, the City of Winnipeg's Jennifer Bodnarchuk discusses some major insights from her work on a Diversity Dashboard.


Iris Bohnet and Siri Chilazi of the Women and Public Policy Program at Harvard Kennedy School wrote a white paper and corresponding summary showing “that when done right, the collection, analysis, and disclosure of diversity data indeed holds the promise of being a powerful lever for progress.”

This idea inspired the City of Winnipeg’s application to the Open Data Policy Lab’s City Incubator Program with our data innovation of a Diversity Dashboard. The City Incubator Program was designed to help public intrapreneurs within cities around the world to develop their data innovation ideas into reality by providing dedicated support across a six-month period. During the six months of the City Incubator Program, the City of Winnipeg team:

  • Launched a new self-declaration questionnaire to collect diversity data from its workforce
  • Designed and developed a dashboard prototype to present the City’s diversity data in an easy-to-understand format, allowing comparisons by department and to Statistics Canada benchmarks
  • Shared the dashboard prototype with department teams and committees of City Council, receiving positive feedback regarding first impressions of the dashboard


Figure 1 One page of the Diversity Dashboard prototype as presented to the City of Winnipeg's Human Rights Committee of Council

Even though the City Incubator Program has ended, Diversity Dashboard work continues at the City of Winnipeg. Now that we have collected and shared our current state diversity data, we can begin using that data to help set goals.

As Bohnet and Chilazi describe, setting diversity, equity, and inclusion goals is a multi-step process. Steps include selecting meaningful benchmarks, making sure goals are challenging and salient, and balancing both process and outcomes goals as well as individual, group-level, and organization-level goals.

This blog steps through some of the considerations relevant for decision-makers at the City of Winnipeg, and elsewhere, when setting diversity goals.

Reflective of the Community We Serve

In some ways, setting a diversity goal for the City’s workforce is straightforward. In the City of Winnipeg’s 2020 Workforce Diversity Report our stated goal was to achieve a diverse workforce representation, reflective of the community we serve, at all levels of the organization. We serve the City of Winnipeg, and with some services, the Winnipeg Census Metropolitan Area. The total demographic population numbers in these geographic areas form the highest-level benchmark and can be obtained from Statistics Canada.  

This population level goal assumes one key thing: There are no differences in the ways the population can access and be hired for jobs across the city’s workforce. We know this is not true, for example, as Bohnet and Chilazi point to, there is “historically institutionalized inequality and inequity in opportunity.” Thus, we may set a goal to be reflective of the community we serve, but to be realistic, we need to consider the barriers some members of the population face when joining the workforce. These barriers are partially accounted for by Statistics Canada’s Labour Force population. This set of numbers subtracts out the members of the population who are unwilling or unable to work at a given time, for any reason.

This is not to say that the goal to be representative of the total demographic population should be discarded. Rather, that the differences in the total vs. labour force benchmarks can help to set realistic goals that focus our efforts in the right places to drive progress.


Figure 2 Diverse business partners strolling in city district and communicating, by Sora Shimazaki

Industry and Regional Comparisons

Municipal workforces are made up of workers in many different industries so it also makes sense to understand better how those industries may have barriers of their own. As one example of many, as a woman in technology, I know that women tend to be less well represented in the technology industry compared to the overall workforce. The Government of Canada provides data and detailed instructions to conduct workforce analyses by industry jobs for designated equity groups. By using the government’s standard National Occupational Classification (NOC) codes and the workforce population data available at, it’s possible to do detailed comparisons.

The City of Winnipeg has assigned NOC codes to their job codes. This means that on a job-by-job comparison, we can match the City of Winnipeg’s workforce to other regions within Canada in a matrix of job codes by designated equity groups. We introduced this analysis for the City of Winnipeg at a high level within the 2020 Workforce Diversity Report, and with the Diversity Dashboard, we provide even more detail for the City of Winnipeg’s departments to explore.

This element is one of my favourite parts about the dashboard. For too long the magic of data analytics has been about creating averages and describing typical cases. Instead, the dashboard has the power to disaggregate the data so that we can better see the diversity within our workforce. Each department can see its own statistics. Each equity group can see its own statistics. And the dashboard can measure progress as a whole.

Within the dashboard, a user can compare the workforce equity statistics, of say, the City of Winnipeg’s Innovation & Technology Department to those of other technology industry workers within the Winnipeg region. With a few clicks, that same dashboard user can be comparing the workforce equity statistics of the City of Winnipeg’s Fire Paramedic Service to those of other fire and paramedic workers in cities across Canada.

This work complements expertise that exists within the City of Winnipeg. In fact, deciding which benchmark makes most sense when setting a goal is not contained in the Diversity Dashboard. Rather, this decision requires understanding the industries that make up a given department’s workforce. The dashboard provides a common mechanism by which the departments can set and measure diversity goals but does not prescribe any goal. That is up to the decision-makers.

The Importance of Time

As important as choosing a numeric target is the aspect of time, both for the timeframe in which the goal is to be achieved, and tracking progress over time toward the goal. Bohnet and Chilazi argue “monitoring progress has consistently been shown to motivate people toward goal attainment” and this is one of the keys to creating change for equity, diversity, and inclusion.

Within the City of Winnipeg, the annual Workforce Diversity Reports have included measures over time for the whole workforce. The Diversity Dashboard does not yet include departmental-level measures over time, but it soon will.

The benefit for each department to understanding its own progress over time is that it helps set realistic goals. Change does not happen overnight, but it does happen. If we can measure and recognize small changes and small wins, we can build on them for the future.


Equity, diversity, and inclusion goals are meant to recognize and celebrate fairness and justice, access to opportunities, and a sense of belonging. While we can set goals for each equity group, the equity groups are not independent. They are intersectional, meaning that individual people can be members of more than one equity group, and this must be considered when measuring progress against the goals.


Figure 3 Women falling in line holding each other, by mentatdgt

You may set two high level goals, for example, to have 50% women and 26% racialized peoples in your workforce, but if you have 50% white women and 26% racialized men, you have not met your goal, because the outcome does not reflect the underlying intersectionality of the goals. In other words, some women are racialized peoples and some racialized peoples are women. But the outcome of 50% white women and 26% racialized men has 0% racialized women, the intersectional group.

Mathematically, it’s rather simple to set a goal for intersectional groups based on goals for the individual equity groups. We assume that the equity groups apply equally to each other, and we multiply the two individual goals. That is, to have 50% women times 26% racialized peoples so that your intersectional goal for racialized women would be 13%. This math can be extended to any number of equity groups.

At the City of Winnipeg, based on the goals set for the individual equity groups, the power of data and math can calculate all the intersectional goals so that full equitable representation of all intersectionalities can be measured and truly diverse goals can be attained.

When Done Right

I am so proud and fortunate to be an employee of the City of Winnipeg where we are striving to be leaders in equity, diversity, inclusion, and anti-racism. This is not an easy topic to discuss, but my hope is that by doing this right, in applying numbers to a difficult topic, that we can dig deeper into the conversations we need to have about how to make the necessary changes to reach our diversity goals. I hope this blog has educated and inspired you to collect, analyze, and disclose diversity data as a powerful lever for progress.

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